Running a small business requires wearing many hats, from managing day-to-day operations to overseeing finances. While you may have successfully handled these responsibilities on your own thus far, there comes a point when your business can greatly benefit from the expertise of a Chief Financial Officer (CFO). In this month’s blog, we will explore what a CFO is and what CFO services can bring to the table for your business.

What is a CFO?

A Chief Financial Officer (CFO) is a senior executive responsible for overseeing and managing the financial operations of a company. Serving as a strategic partner to the CEO and other stakeholders, the CFO plays a critical role in shaping the financial direction of the organization. They are responsible for financial planning and analysis, budgeting, and keeping your business financial records accurate and organized.

Related: Learn more about tips for keeping accurate and organized financial records here.

Enhanced Financial Strategy and Planning

According to new statistics, the failure rate for new startups is currently 90%. The main reason? A poor financial strategy and planning. A CFO can iron out the wrinkles in your financial management and bring a high level of financial expertise to the table. Your business needs an accurate financial strategy to achieve your goals in both the short term and long term.

Related: Learn more about accounting mistakes that could harm your small business here.

Effective Risk Management

Risk is an inherent part of any business, regardless of the industry. All businesses face risks such as market downturns and unpredictability (as we’ve recently seen with COVID-19). A CFO can help you identify and assess potential risks, whether they are financial, operational, or regulatory in nature. By implementing robust internal controls, developing contingency plans, and monitoring key risk indicators, a CFO can safeguard your business’s financial well-being.

Related: Learn more about key considerations and best accounting practices for startups here.

Rely On an Experienced CFO

As your small business continues to grow, the need for CFO services becomes increasingly important. At MARIELA RUIZ, CPA, PLLC, we offer excellent CFO services designed to drive your business toward sustainable growth and profitability. Visit our website at www.mruiz-cpa.com or call us at (956) 997-0067 to learn more about how our CFO services can benefit your small business.